Category: Consumer Behavior
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Doomsday Preppers: Rebuilding Trust in Consumer Markets
We live in an era shaped by climate crises, pandemics, and political polarization. Global instability also plays a role. One group of consumers has taken…
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Unlocking Impulse Buys: Ancient Instincts at Play
Why your last impulse purchase may have been driven by ancient instincts — not just bad budgeting.
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How to Get More Joy Out of Small Purchases
When we think about happiness, many of us picture grand vacations, luxury cars, or designer handbags. However, research reveals a surprising truth. It’s not the…
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Luxury vs. Counterfeit: Understanding the Status Signal
Why do some consumers save up for a designer handbag while others settle for a convincing fake? While it’s easy to assume the answer lies…
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Understanding Social Pressures in Modern Consumerism
Consumer behavior is deeply intertwined with social structures and expectations. In his moral essay On the Shortness of Life, Seneca presents three different ways of…
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Existentialist Branding: The Consumer’s Search for Freedom, Choice, and Identity
Consumers seek meaning through brands, shaping identity through choice—yet are these choices truly free? Existentialist thought challenges whether branding empowers individuality or merely offers pre-packaged…
Philosophical Branding Insight 